Category: Marketing
Marketing Tactics to Increase Leads to Your Graphic Design Business
A graphic design business can be marketed in several ways. A few of them are time-consuming, but you should spend an extra a few hours a week on these marketing strategies, even after you have as much money as you need to expand your company. Many of the following approaches are cheap or free and…
How Financial Advisors Can Improve Their Marketing Strategy to Achieve Great Success in 2020
The financial advisory industry has seen a lot of disruptions from robo advisors powered by Internet of Things (IoT) and Artificial Intelligence (AI). The other trend is in regard to the emerging millennials who prefer using inexpensive, automated solutions. According to CNBC, financial advisors who want to stay competitive in the next decade need to…
Cyrus Baseghi Shares 3 Things He’s Learned About Marketing During His Career in Sales
Marketing and sales are often viewed as stand-alone, departments. Despite this, both sales and marketing serve the same purpose: to attract and convert leads. After working in sales for several years, Cyrus Baseghi learned exactly where these two worlds intersect and how each influences the other. The following are three important lessons from the world…
Marketing Strategies For Roofing Companies
Regardless of niche, knowing how to market a company, especially if the budget is low, takes a solid marketing strategy. And when it comes to marketing a roofing company, especially if it’s just starting out, knowing how to get your company seen is a must. But when it comes down it, marketing a roofing company…
Should Your Company Start a Podcast? Thoughts from Digital Culture Expert Johnson Nguyen
There are many ways to expand your brand’s reach, and one way to do this is to start a podcast. However, just because you can start a podcast doesn’t mean that it is a good idea for your business. What are some questions that you should ask before choosing to take this step? Do You…
How to Market to a Local Audience
Companies are often looking for the best marketing strategy. They have to decide how and where to spend their often-limited marketing dollars. The individuals who are in charge of marketing should look more closely at a possible local audience for their marketing. Local audience marketing, if performed correctly, can lead to a sizable new source…
How to Reach a Local Audience Through the Internet
Marketing your business will take time, effort and commitment for you to start seeing positive changes. There is no one specific marketing strategy that you can use on its own to help your business reach its goals, and for this reason, you need to capitalize on multiple marketing techniques. The internet has become the main…
5 Reasons You Need a Graphic Designer on Your Marketing Team
Your marketing team is a valuable asset to your company. They are considered the gateway of your clients into your business, and what they give is the first impression that leads them to avail your offers. Some would even go as far as saying that your company is as good as your marketing team. This is why…
Why Businesses Are Opening Up to the Idea of Sponsoring Scholarships More These Days as Part of Their Marketing Strategy
A growing number of companies are finding it attractive to start institutional scholarships as a way to motivate the youth and more importantly, give back to the community. The rationale to establish scholarships at the corporate level is largely informed by the need to assist students achieve their dream of graduating from college, support causes…
3 Tips For Saving Money On Customer Acquisition
Business owners who want their companies to perform extraordinarily well know that saving money plays a key role in helping them realize their goal. This is the case because saving money ensures that the company has more capital available for projects, experiments, and purchases that will expedite and optimize the business-building process. In many cases,…